Content Marketing
If you're looking to raise funds for your organization's latest project or program, what's the best way to get their attention? Consider this: content that is visual attracts x3 more attention than content with just text. Bottomline, photographs and videos have become "king" in this age of mobile devices and social media.
As a former television news reporter, I have spent years shooting, producing and editing video for newscasts. More recently, hand-held devices and mobile apps have made editing and production in the field faster, easier and more compelling.
I specialize in creating multi-media content for targeted audiences aimed at raising awareness and/or fundraising. I also train staff to be able to use simple tools and devices to help empower them tell the story of your organization's work simply and innovatively.

Content Production Key Strategies
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Shoot and edit video to showcase opportunities, staff or projects
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Provide compelling photographs for posting on social media or traditional marketing
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Generate social media posts
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Develop audience specific blogs
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Train staff on generating content for traditional and new media
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Develop marketing specific content for fundraising
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Strategize and develop visual media elements including infographics, word clouds, crowd sourcing
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Provide targeted content for specific audiences including: media, donors, potential donors, corporate partners, external partners, churches, youth groups
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Serve as on-camera host or spokesperson


Top 5 reasons Content marketing is important!
1) 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text.
(Sources: 3M Corporation and Zabisco)
2) 40% of people will respond better to visual information than plain text. (Source: Zabisco)
3) Publishers who use infographics grow in traffic an average of 12% more than those who don't.
(Source: AnsonAlex)
4) Posts with videos attract 3 times more inbound links than plain text posts.
(Source:SEOmoz)
5) Visual content drives engagement. In fact, just one month after the introduction of Facebook timeline for brands, visual content -- photos and videos -- saw a 65% increase in engagement.
(Source: Simply Measured)

Skills:
Photography, Videography, Editing, Final Cut Pro, iMovie, YouTube, Blogging, Facebook, Pintrest, Instagram, Google+, Twitter