Content Marketing

If you're looking to raise funds for your organization's latest project or program, what's the best way to get their attention? Consider this: content that is visual attracts x3 more attention than content with just text. Bottomline, photographs and videos have become "king" in this age of mobile devices and social media.

 

As a former television news reporter, I have spent years shooting, producing and editing video for newscasts. More recently, hand-held devices and mobile apps have made editing and production in the field faster, easier and more compelling.

 

I specialize in creating multi-media content for targeted audiences aimed at raising awareness and/or fundraising. I also train staff to be able to use simple tools and devices to help empower them tell the story of your organization's work simply and innovatively. 

       Content Production Key Strategies

  • Shoot and edit video to showcase opportunities, staff or projects

  • Provide compelling photographs for posting on social media or traditional marketing

  • Generate social media posts

  • Develop audience specific blogs

  • Train staff on generating content for traditional and new media

  • Develop marketing specific content for fundraising

  • Strategize and develop visual media elements including infographics, word clouds, crowd sourcing

  • Provide targeted content for specific audiences including: media, donors, potential donors, corporate partners, external partners, churches, youth groups

  • Serve as on-camera host or spokesperson

Top 5 reasons Content marketing is important!

 

1) 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text.

       (Sources: 3M Corporation and Zabisco

2) 40% of people will respond better to visual information than plain text.        (Source: Zabisco)

3) Publishers who use infographics grow in traffic an average of 12% more than those who don't.

       (Source: AnsonAlex

4) Posts with videos attract 3 times more inbound links than plain text posts.

       (Source:SEOmoz

5) Visual content drives engagement. In fact, just one month after the introduction of Facebook timeline for brands, visual content -- photos and videos -- saw a 65% increase in engagement.

       (Source: Simply Measured

 

Skills:

Photography, Videography, Editing, Final Cut Pro, iMovie, YouTube, Blogging, Facebook, Pintrest, Instagram, Google+, Twitter

mindymizell@purposefulpr.com

New York, New York

 

 

Contact: 202-355-3690

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