As a former TV News reporter, trust me, it's not random luck that is getting those other organziations noticed! They likely have a Media Relations team working 24-7 to strategize when and how to get their own stories covered by media outlets. If you've never worked with a Media Relations specialist, their job is basically to build relationships with media outlets and journalists to garner positive coverage in the mass media without paying for it directly through advertising. "Earned media" is an affordable communication tool for garnering massive amounts of exposure quickly and easily, however it takes quite a bit of strategy and coordination behind-the-scenes beforehand to pull it off.

 

Throughout my career, I have worked at ABC, NBC, CBS and FOX News at both the local and national level. I've networked with journalists internationally and have provided interviews for major news outlets including BBC, CTV, MSNBC, CBS News, FOX News Channel, etc. I have hundreds of media contacts internationally and domestically, and am skilled at identifying and enterprising story ideas that will get the media to cover your work. And I have won PR awards for increasing media impressions for brands exponentially.