Storytelling has become more than the latest brand buzz word but is today one of the primary tools for communicating and marketing professionals.

 

As Christopher Ratcliff of Econsultancy explains about Storytelling: “It’s a phrase we all understand because it’s one of the fundamental ways we communicate ideas, educate and entertain each other from infancy. We remember information far better when it’s in the form of story rather than as a list of facts. People tell stories, art tells stories, TV tells stories, ads tell stories… so it seems straightforward enough when a marketer talks about ‘storytelling’, we know what they mean…”

 

However, it is important to remember that stories are still just a tool and not the ultimate goal. If you can't clearly identify the goal or PURPOSE behind your stories, then you will fall short in achieving your objectives.

 

Purposeful PR helps you focus on your goals and understand how to leverage Storytelling to support your various strategies for achieving your goals. Whether you're using stories to engage with media, create buzz on social media or communicate key messages, stories can prove to be a powerful tool IF used strategically and are customized to fit your tactics.